Customer experience (CX) is a key differentiator for businesses in today's competitive and dynamic market. Customers expect personalized, consistent, and seamless interactions across multiple channels and touchpoints. To meet these expectations, businesses need a unified and integrated platform that can deliver relevant and timely insights, optimize marketing campaigns, and enhance customer loyalty.

Oracle Unity is a customer data platform (CDP) that enables businesses to create a single and complete view of their customers, across all sources and channels. Oracle Unity helps businesses to:

• Collect and unify customer data from various sources, such as web, mobile, social, email, CRM, ERP, and IoT.
• Segment and profile customers based on their attributes, behaviors, preferences, and intents.
• Activate and orchestrate personalized customer journeys across multiple channels, such as email, SMS, push notifications, web, mobile, social, and ads.
• Analyze and measure the impact of customer interactions and campaigns on key business outcomes, such as revenue, retention, and satisfaction.

Oracle Unity is not just a CDP, but a powerful platform for customer engagement. It leverages the power of Oracle Cloud Infrastructure (OCI), Oracle Fusion Applications, and Oracle Fusion Analytics to provide a scalable, secure, and intelligent solution for CX.

How Oracle Unity Works with Oracle Fusion Applications

Oracle Fusion Applications are a suite of cloud-based applications that cover various business functions, such as ERP, SCM, HCM, CX, and EPM. Oracle Fusion Applications are built on a common data model and share a common user interface, making them easy to integrate and use.

Oracle Unity works seamlessly with Oracle Fusion Applications to enhance the CX capabilities of the suite. For example:

• Oracle Unity can ingest customer data from Oracle Fusion ERP and Oracle Fusion SCM to create a holistic view of the customer's purchase history, order status, inventory levels, and delivery preferences.
• Oracle Unity can leverage customer data from Oracle Fusion HCM to create personalized employee experiences, such as onboarding, training, recognition, and rewards.
• Oracle Unity can enrich customer data from Oracle Fusion CX with behavioral and contextual data from web, mobile, social, and IoT sources to create dynamic customer segments and profiles.
• Oracle Unity can orchestrate cross-channel customer journeys from Oracle Fusion CX using email, SMS, push notifications, web, mobile, social, and ads channels.
• Oracle Unity can feed customer insights back to Oracle Fusion CX to optimize marketing campaigns, sales opportunities, service requests, and loyalty programs.

How Oracle Unity Works with Oracle Fusion Analytics

Oracle Fusion Analytics is a cloud-based analytics solution that provides pre-built dashboards and reports for various business functions and domains. Oracle Fusion Analytics leverages the power of OCI and Oracle Autonomous Database to provide a fast, secure, and scalable analytics platform.

Oracle Unity works closely with Oracle Fusion Analytics to provide actionable insights for CX. For example:

• Oracle Unity can export customer data to Oracle Fusion Analytics Warehouse to enable advanced analytics and machine learning on customer behavior, preferences, intents, and outcomes.
• Oracle Unity can use the pre-built dashboards and reports from Oracle Fusion Analytics for CX to monitor and measure the performance of customer interactions and campaigns across multiple channels and touchpoints.
• Oracle Unity can customize and extend the dashboards and reports from Oracle Fusion Analytics for CX to suit the specific needs and goals of different business users and roles.
• Oracle Unity can embed the dashboards and reports from Oracle Fusion Analytics for CX into the user interface of Oracle Fusion Applications to provide contextual and relevant insights for decision making.

Why Choose Oracle Unity for Customer Engagement

Oracle Unity is a unique and powerful platform for customer engagement that offers several benefits for businesses. Some of these benefits are:

• A single and complete view of the customer across all sources and channels
• A flexible and extensible data model that can accommodate any type of customer data
• A robust and scalable infrastructure that can handle large volumes of data with high performance
• A comprehensive and integrated suite of CX applications that can cover the entire customer lifecycle
• A rich and intuitive user interface that can provide a consistent and seamless user experience
• A smart and intelligent analytics solution that can provide actionable insights for CX

With Oracle Unity, businesses can deepen their customer connections by delivering personalized, consistent, and seamless experiences across multiple channels. By doing so, they can increase customer satisfaction, loyalty, retention, and revenue.