How Oracle Fusion CX helps you create, manage, serve, and nurture lasting customer relationships across marketing, sales, commerce, and service.

Customer experience (CX) is more than just satisfying customers. It is about building trust, loyalty, and advocacy by delivering personalized and relevant experiences at every touchpoint. In the experience economy, customers expect more from brands than ever before. They want to be recognized, understood, and valued as individuals, not segments or profiles.

To meet these expectations, businesses need a connected suite of applications that goes beyond traditional CRM to help them create, manage, serve, and nurture lasting customer relationships. Oracle Fusion CX offers such a solution, powered by data, intelligence, and innovation.

What is Oracle Fusion CX?

Oracle Fusion CX is a cloud-based platform that connects all your business data across marketing, sales, commerce, and service. It enables you to build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage.

Oracle Fusion CX helps you:

• Increase campaign engagement and personalize B2B and B2C strategies with Oracle Marketing
• Optimize B2B and B2C channels and deliver seamless omnichannel experiences with Oracle Commerce
• Accelerate sales cycles and increase win rates with Oracle Sales
• Enhance customer satisfaction and loyalty with Oracle Service
• Leverage data from across your enterprise to gain actionable insights with Oracle CX Platform

Oracle Fusion CX is built on a cloud platform that incorporates best practices and applied emerging technologies, such as AI, machine learning, blockchain, IoT, chatbots, and more. It offers tools simple enough for business users to manage, yet powerful enough for developers to extend.

Why choose Oracle Fusion CX?

Oracle Fusion CX stands out from other CX solutions for several reasons:

• It takes a data-first approach, connecting customer behaviors, transactions, and demographics across your front-, mid-, and back-office applications to create a single source of truth for your customer data.
• It delivers tailored CX based on your customers' online behavior in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter.
• It provides a modern user experience that puts consumer-grade experiences into your hands. Highly modular visual components and intelligent conversational services maximize reuse and consistency across applications.
• It leverages Oracle's expertise in data management, security, and cloud infrastructure to provide consistent performance and reliability for your CX applications.

How to get started with Oracle Fusion CX?

If you are interested in learning more about Oracle Fusion CX and how it can help you transform your customer experience strategy, you can:

• Request a demo to see Oracle Fusion CX in action
• Explore the products and features of Oracle Fusion CX
• Read customer success stories and see how other businesses have benefited from Oracle Fusion CX
• Watch webinars and videos to learn from experts and industry leaders
• Contact us to get in touch with an Oracle representative

Oracle Fusion CX is the future of CRM. It helps you make every customer interaction matter by connecting all your business data across marketing, sales, commerce, and service. With Oracle Fusion CX, you can create, manage, serve, and nurture lasting customer relationships—and grow your revenue in the process.