Hotel upselling is the art of offering your guests additional products or services that enhance their stay and generate more revenue for your hotel. It can be anything from a room upgrade, to a spa treatment, to a bottle of champagne. Upselling is not only beneficial for your bottom line, but also for your guest loyalty and satisfaction. According to a study by Cornell University, guests who accept an upsell offer are 40% more likely to return to the hotel and 32% more likely to leave a positive review.

But how do you upsell effectively in a competitive and changing market? How do you tailor your offers to each guest's preferences and needs? How do you measure the impact of your upselling strategies on your performance and reputation?

That's where Oracle Hospitality comes in. Oracle Hospitality is a leading provider of cloud-based solutions for the hospitality industry, with over 40 years of experience and innovation. Oracle Hospitality helps hotels of all sizes and segments to optimize their operations, enhance their guest experience, and grow their revenue.

Some of the ways that Oracle Hospitality can help you with your hotel upselling:

• Oracle Hospitality OPERA Cloud Property Management System (PMS) is a comprehensive and flexible platform that enables you to manage your reservations, inventory, rates, billing, and guest profiles from anywhere, on any device. With OPERA Cloud PMS, you can easily create and manage upsell offers based on availability, demand, guest history, loyalty status, and other criteria. You can also automate the delivery of upsell offers via email, SMS, or mobile app, before or during the guest's stay. OPERA Cloud PMS also integrates with Oracle Hospitality Web Booking Engine, which allows you to display upsell options on your website and capture more direct bookings.
• Oracle Hospitality Suite8 Property Management System (PMS) is a powerful and versatile solution that caters to the specific needs of independent hotels and small chains. Suite8 PMS enables you to create and manage upsell offers using a graphical interface that shows the availability and prices of different room types and amenities. You can also use Suite8 PMS to send personalized pre-arrival emails with upsell offers to your guests, and track their responses and conversions. Suite8 PMS also integrates with Oracle Hospitality Suite8 Web Booking Engine, which allows you to showcase your upsell offers on your website and increase your direct bookings.
• Oracle MICROS Simphony Point of Sale (POS) is a cloud-based solution that streamlines your food and beverage operations and enhances your guest service. With Simphony POS, you can easily upsell your guests at the restaurant, bar, or room service, by suggesting complementary items, specials, or promotions. You can also use Simphony POS to create loyalty programs that reward your guests for their spending and encourage them to return. Simphony POS also integrates with Oracle MICROS InMotion Mobile, which allows you to access real-time data and reports on your sales, inventory, labor, and guest feedback from your mobile device.
• Oracle MICROS Self-Service Kiosk is a smart and convenient solution that allows your guests to check in, check out, pay their bills, or order food and beverages from a touch-screen kiosk. With Self-Service Kiosk, you can upsell your guests by offering them room upgrades, late check-outs, spa treatments, or other services at the kiosk. You can also use Self-Service Kiosk to display targeted ads or promotions based on the guest's profile or behavior. Self-Service Kiosk also integrates with Oracle MICROS Simphony POS, which allows you to manage your kiosk orders and payments from a central system.

Some of the examples of how Oracle Hospitality can help you with your hotel upselling. Oracle Hospitality also offers other solutions that can enhance your guest experience and revenue potential

• Oracle Hospitality Reporting and Analytics Cloud Service, which allows you to monitor and analyze your performance data across multiple properties and channels.
• Oracle Hospitality Guest Feedback Cloud Service, which allows you to collect and respond to guest feedback from various sources and improve your online reputation.
• Oracle Hospitality Integration Platform Cloud Service, which allows you to connect and integrate your Oracle Hospitality solutions with third-party applications and systems.

If you want to learn more about how Oracle Hospitality can help you with your hotel upselling, visit our website at https://www.oracle.com/uk/hospitality/ or contact us today for a free consultation.