The hospitality industry is facing unprecedented challenges and opportunities in the digital age. Guests have more choices, expectations, and preferences than ever before. They want personalized experiences, seamless service, and flexible loyalty programs that reward them for their loyalty.

How can you attract and retain guests in this competitive environment? How can you deliver exceptional experiences that earn loyalty and increase revenue? How can you leverage data and technology to optimize your operations and marketing campaigns?

The answer is Oracle Hospitality.

Oracle Hospitality is a suite of solutions that covers every aspect of the hospitality industry, from property management, point of sale, and analytics, to loyalty and marketing, sales and events, and customer service. Oracle Hospitality helps you orchestrate your operations, connect with your guests, and grow your business.

Some of the benefits of Oracle Hospitality for your loyalty and marketing strategy:

Nurture guest relationships

Oracle Hospitality helps you build comprehensive guest profiles based on data from all touchpoints, including bookings, onsite experiences, feedback, and social media. You can use this data to segment your guests, understand their preferences and behaviors, and deliver personalized offers and communications across channels.

Offer flexible loyalty programs

Oracle Hospitality enables you to create and manage loyalty programs that suit your brand and your guests. You can award points based on various criteria, such as length of stay, number of stays, booking method, spend, and more. You can also offer different tiers, benefits, and redemption options to enhance guest loyalty and satisfaction.

Customize guest offers and deliver via email, social, and SMS

Oracle Hospitality allows you to design and execute marketing campaigns that showcase your hotel and hospitality services. You can use contextual intelligence to optimize your advertising spend and reach new guests. You can also use targeting and segmentation to personalize your digital marketing across email, social media, and SMS. You can tailor your offers based on guest profiles, preferences, location, seasonality, availability, and more.

Enrich every guest’s booking experience

Oracle Hospitality helps you improve your online booking experience by providing relevant content, recommendations, and upsell opportunities. You can use Oracle Nor1 Upsell Solutions to automatically suggest room or service upgrades based on guest data and availability. You can also use commerce solutions to streamline the booking process and offer multiple payment options.

Deepen customer connections with seamless customer service

Oracle Hospitality empowers you to provide fast and effective customer service across channels. You can use digital customer service solutions to automate common queries, provide self-service options, and connect guests with live agents when needed. You can also use human capital management solutions to recruit and retain top hospitality talent who can deliver stand-out guest service.