A comprehensive solution that leverages AI and analytics to drive customer-centric and profitable decisions

Oracle Retail Category Management (RCM) is a cloud-based solution that enables retailers to develop and execute category plans, optimize macro space allocation, create customer-centric and targeted assortments, and assign products to optimal locations within the store. RCM follows the traditional eight-step Category Management business process, with the inclusion of the consumer segment perspective across various points in the process flow .

RCM consists of two distinct and modular capabilities: Category Planning and Assortment Planning and Optimization. Category Planning helps retailers define category roles, strategies, and tactics based on consumer insights and product performance. Assortment Planning and Optimization helps retailers create optimal assortments that meet customer demand, financial targets, and space constraints.

RCM leverages Oracle Retail AI Foundation Cloud Service, which employs extensible analytics and AI to drive optimal planning decisions. Retailers can benefit from the following features of RCM:

• Consolidate multiple data sources into an easy-to-consume format, gaining actionable insights and recommendations to drive customer-centric and targeted assortments .
• Review and analyze pre-season and in-season category performance, monitoring key initiatives such as promotions, private label products, and inventory .
• Optimize total store/department/aisle space allocation based on category performance, consumer demand, and store characteristics .
• Create store-specific or cluster-specific assortments that align with category strategies, financial goals, and space availability .
• Assign products to optimal locations within the store, maximizing sales, profitability, and customer satisfaction .

RCM uses industry best practices to efficiently consolidate a vast amount of internal/external data sources into an easy-to-consume format. This provides retailers with a 360-degree view of the market, customers, competitors, and vendors . RCM also integrates and aligns category and assortment decisions with downstream pricing, promotion, inventory, and space processes .

RCM is a comprehensive solution that can help retailers drive profit while increasing customer satisfaction. By using RCM, retailers can respond to the changing consumer preferences and expectations in a dynamic and competitive retail environment.