Ecommerce is a rapidly evolving and competitive field that requires businesses to deliver personalized, seamless, and omnichannel experiences to their customers. Whether you are selling to consumers or other businesses, you need a robust and flexible platform that can handle complex requirements, integrate with your existing systems, and scale with your growth.

Oracle Retail CX Commerce is an enterprise-grade, cloud-based commerce platform that provides a unified solution for B2B and B2C ecommerce. It is designed to help you build, manage, and grow your online business with ease and efficiency. With Oracle Retail CX Commerce, you can:

• Create engaging and responsive storefronts that showcase your brand and products
• Customize and extend your site functionality with a headless architecture and a rich set of APIs
• Manage your catalog, inventory, pricing, promotions, orders, and fulfillment across multiple channels
• Optimize your site performance, security, and reliability with the Oracle Cloud infrastructure
• Leverage data and insights from Oracle CX applications to deliver personalized and relevant experiences to your customers
• Streamline your B2B processes with features such as account management, contract pricing, quoting, approval workflows, and punchout
• Support multiple business models, currencies, languages, and sites with a single platform

In this blog post, we will explore some of the key features and benefits of Oracle Retail CX Commerce and how it can help you achieve your ecommerce goals.

Features and Benefits of Oracle Retail CX Commerce

Storefront Development and Design

Oracle Retail CX Commerce provides a powerful and flexible framework for creating stunning and user-friendly storefronts that reflect your brand identity and product offerings. You can use the intuitive drag-and-drop interface to design your pages, add widgets, and configure layouts. You can also use the code editor to customize your HTML, CSS, JavaScript, and Handlebars code.

Oracle Retail CX Commerce supports a headless architecture that allows you to decouple your frontend presentation layer from your backend business logic. This gives you the freedom to use any frontend technology or framework of your choice, such as React, Angular, or Vue. You can also leverage the RESTful APIs to integrate with any external system or service.

With Oracle Retail CX Commerce, you can create responsive and adaptive sites that work seamlessly across different devices and screen sizes. You can also use the preview tool to test your site on various browsers and devices before publishing.

Catalog and Product Management

Oracle Retail CX Commerce enables you to manage your product catalog with ease and efficiency. You can import your product data from various sources, such as spreadsheets, XML files, or APIs. You can also use the web interface to create and edit your products, categories, attributes, variants, media assets, and SEO metadata.

Oracle Retail CX Commerce supports complex product types, such as configurable products, bundles, kits, digital products, subscriptions, gift cards, and more. You can also create product relationships, such as cross-sell, up-sell, related products, or frequently bought together.

With Oracle Retail CX Commerce, you can manage your inventory across multiple locations and channels. You can track your stock levels, availability dates, backorders, preorders, reservations, transfers, returns, and adjustments. You can also set up inventory thresholds and alerts to avoid stockouts or overstocking.

Pricing and Promotions Management

Oracle Retail CX Commerce allows you to set up flexible and dynamic pricing strategies for your products. You can define base prices, list prices, sale prices, cost prices, and tiered prices based on quantity or customer segment. You can also use price groups to apply different prices to different sites or channels.

Oracle Retail CX Commerce enables you to create various types of promotions to incentivize your customers and boost your sales. You can create discounts based on percentage or amount off, free shipping, buy one get one free, or free gift with purchase. You can also set up coupon codes, loyalty points, or gift cards to reward your customers.

With Oracle Retail CX Commerce, you can control the scope, priority, and validity of your promotions. You can apply them to specific products, categories, or orders. You can also set up eligibility criteria based on customer segments, order value, or quantity. You can also schedule your promotions to run during specific dates or times.

Order and Fulfillment Management

Oracle Retail CX Commerce helps you streamline your order management process from capture to delivery. You can accept orders from multiple channels, such as web, mobile, email, phone, or chat. You can also integrate with third-party payment gateways, tax providers, and fraud prevention services.

Oracle Retail CX Commerce supports multiple fulfillment options, such as ship from store, ship from warehouse, buy online pick up in store (BOPIS), buy online return in store (BORIS), or dropship from vendor. You can also integrate with third-party shipping carriers, such as FedEx, UPS, or DHL.

With Oracle Retail CX Commerce, you can track and manage your orders throughout their lifecycle. You can view, edit, cancel, or refund your orders. You can also monitor their status, such as pending, processing, shipped, or delivered. You can also communicate with your customers via email or SMS notifications.

Personalization and Customer Experience

Oracle Retail CX Commerce leverages the power of data and insights from Oracle CX applications to deliver personalized and relevant experiences to your customers. You can use Oracle CX Audience to segment your customers based on their behavior, demographics, preferences, or purchase history. You can also use Oracle CX Unity to create a unified customer profile that captures their interactions across all touchpoints.

With Oracle Retail CX Commerce, you can use Oracle CX Marketing to create and execute targeted and engaging campaigns across email, SMS, push notifications, or social media. You can also use Oracle CX Sales to manage your leads, opportunities, quotes, and contracts. You can also use Oracle CX Service to provide fast and effective customer support via chat, phone, email, or self-service.

Oracle Retail CX Commerce also provides various features to enhance your customer experience, such as:

• Product recommendations: You can use machine learning algorithms to suggest relevant products to your customers based on their browsing or purchase history, or based on similar customers' behavior.
• Search and navigation: You can use natural language processing and semantic search to understand your customers' intent and provide accurate and relevant results. You can also use facets, filters, sorting, and pagination to help your customers refine their search and find what they are looking for.
• Reviews and ratings: You can enable your customers to share their feedback and opinions about your products or services. You can also moderate, approve, or reject the reviews and ratings.
• Wish lists and registries: You can allow your customers to create and manage their wish lists or registries for various occasions, such as birthdays, weddings, or holidays. You can also enable them to share their lists or registries with their friends or family via email or social media.
• Content management: You can use the content management system (CMS) to create and publish rich and engaging content for your site, such as blogs, articles, videos, images, or banners. You can also use the content delivery network (CDN) to optimize your site performance and speed.

B2B Commerce Capabilities

Oracle Retail CX Commerce supports both B2B and B2C ecommerce models in a single platform. It provides a comprehensive set of features and functionalities to cater to the specific needs and challenges of B2B commerce, such as:

• Account management: You can create and manage multiple accounts for your B2B customers. You can also assign roles and permissions to different users within each account. You can also enable self-service capabilities for your customers to manage their profile, preferences, addresses, payment methods, contacts, or users.
• Contract pricing: You can set up custom prices for your B2B customers based on their contracts or agreements. You can also apply discounts or surcharges based on volume or frequency of purchase. You can also enable price negotiation or approval workflows for your customers.
• Quoting: You can enable your B2B customers to request quotes for your products or services. You can also create and send quotes to your customers via email or web. You can also enable quote negotiation or approval workflows for your customers.
• Punchout: You can integrate with your B2B customers' procurement systems via punchout catalogs. This allows your customers to browse and select your products from their own system and transfer them to their shopping cart in Oracle Retail CX Commerce.
• Requisition lists: You can enable your B2B customers to create and save multiple requisition lists for their frequent or recurring purchases. This allows them to quickly reorder the products they need without having to search or browse again.

Conclusion

Oracle Retail CX Commerce is a powerful and flexible platform that enables you to build, manage, and grow your online business with ease and efficiency. It provides a unified solution for B2B and B2C ecommerce that supports multiple business models, channels, sites, currencies, languages, and markets. It also integrates with other Oracle CX applications to deliver personalized and relevant experiences to your customers.