Oracle Retail is a leading provider of cloud-based omnichannel retail solutions that enable retailers to create seamless and personalized shopping experiences across all channels. Oracle Retail's solutions integrate ecommerce, point-of-service, order management, and loss prevention systems to help retailers reduce costs, improve efficiency, empower associates, and enhance customer service.

Why Choose Oracle Retail for Omnichannel Solutions?

Oracle Retail offers a comprehensive portfolio of omnichannel solutions that cover the entire customer journey, from discovery to purchase to fulfillment. Some of the benefits of choosing Oracle Retail are:

• A single view of the customer: Oracle Retail Customer Engagement Cloud Services capture, organize, and analyze customer actions and information to target and reach them in real-time. Retailers can craft meaningful physical and digital shopping experiences with a 360-degree view of their customers' needs and preferences.
• A flexible and mobile point-of-service: Oracle Retail Xstore Point of Service enables seamless transactions with robust POS functionality in the hands of store associates. Mobile-enabled options deliver the shopping experiences customers expect with inventory visibility, customer intelligence, and personalized offers.
• An efficient and consistent order management: Oracle Retail Order Management Suite delivers exceptional customer service while maintaining visibility into order shipments and status. Retailers can manage and fulfill customer orders across channels with ease and accuracy. Associates can also handle customer appeasement scenarios before and after the sale.
• A real-time inventory visibility: Oracle Retail Store Inventory Operations provides accurate inventory data to execute in-store processes and procedures. Retailers can optimize inventory levels, reduce shrinkage, and improve customer satisfaction with real-time inventory information.
• A frictionless ecommerce experience: Oracle CX Commerce for Retail provides a connected in-store and online shopping experience with integrated POS and ecommerce systems. Retailers can boost conversion rates, increase loyalty, and deliver superior customer service with a frictionless ecommerce platform.

How Oracle Retail Omnichannel Solutions Helped Backcountry Achieve Success

Backcountry is an online retailer of outdoor gear and apparel that operates several specialty stores. Backcountry wanted to enhance its omnichannel capabilities to provide a consistent brand experience across all touchpoints. Backcountry chose Oracle Retail Xstore Point of Service to streamline its in-store services and empower its associates.

With Oracle Retail Xstore Point of Service, Backcountry was able to:

• Increase sales by offering customers access to online inventory and promotions
• Improve customer loyalty by providing personalized recommendations based on purchase history
• Reduce operational costs by simplifying store processes and eliminating manual tasks
• Enhance associate productivity by enabling mobile checkout and inventory lookup
• Integrate seamlessly with other Oracle solutions such as Oracle Commerce Cloud and Oracle Retail Order Broker

Backcountry's Chief Technology Officer Jonathan Nielsen said: "Oracle has been a great partner for us as we continue to enhance our omnichannel capabilities. Oracle Retail Xstore Point of Service has helped us create connected interactions with our customers and deliver a differentiated shopping experience."