Oracle Retail Pricing is a cloud-based solution that enables retailers to define, maintain, and review price changes, clearances, and promotions across their merchandise and locations. Oracle Retail Pricing provides the ability to execute the price events by passing approved price events onto downstream selling systems for execution.

Oracle Retail Pricing is part of the Oracle Retail Merchandising suite, which helps retailers execute core merchandising activities, including merchandise and inventory management, replenishment, purchasing, sales auditing, and pricing.

With Oracle Retail Pricing, retailers can manage the entire pricing process with a more predictable and profitable outcome. Oracle Retail Pricing offers a rule-based pricing strategy and execution engine that ensures that target margin or a competitive position is achieved in line with corporate objectives.

Oracle Retail Pricing also supports complex multi-buy promotions across zones, such as buy one get one free, mix and match, and tiered discounts. Oracle Retail Pricing allows retailers to create and manage promotions based on various criteria, such as item attributes, customer segments, loyalty programs, and channels.

Oracle Retail Pricing integrates with other Oracle Retail solutions, such as Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning, Oracle Retail Demand Forecasting, and Oracle Retail Customer Engagement. This enables retailers to leverage data and insights from across the retail value chain to optimize their pricing and promotions decisions.

Benefits of Oracle Retail Pricing

Oracle Retail Pricing can help retailers achieve the following benefits:

• Increase sales and margins by setting optimal prices and promotions that align with customer demand and preferences
• Enhance customer loyalty and satisfaction by offering relevant and personalized offers across channels
• Reduce markdowns and inventory costs by adjusting prices based on product lifecycle and performance
• Improve operational efficiency and productivity by automating and streamlining the pricing and promotions process
• Gain visibility and control over the pricing and promotions strategy and execution across the organization
• Adapt quickly to changing market conditions and customer behavior by using AI-based analytics and scenario planning