Oracle CX Cloud goes beyond traditional CRM solutions to help you build and manage lasting customer relationships. It also helps businesses to take action at every moment that matters—from customer acquisition to retention—and everything in between.

Leading Tools and Platforms for Exceptional Customer Experiences

Advertising: Craft targeted and personalized ad campaigns that resonate with your ideal customer across various channels. Leverage data-driven insights to understand demographics, interests, and behaviors, and deliver ads that drive brand awareness, acquisition, and conversions, turning prospects into loyal customers. Read more

Marketing: Automate repetitive tasks like campaign creation and email marketing, freeing up your team to focus on strategic initiatives. Leverage built-in segmentation tools to deliver personalized content and offers to different customer groups, fostering engagement and maximizing campaign ROI. Read more

Sales: Empower your sales team with real-time insights into customer interactions, preferences, and buying histories. Utilize guided selling processes, AI-powered recommendations, and robust deal management tools to close deals faster and build long-lasting customer relationships. Read more

Service: Offer a seamless and efficient service experience with self-service options like knowledge bases and FAQs, AI-powered chatbots for immediate assistance, and personalized support from qualified agents. Integrate service channels for a unified customer experience, reduce resolution times, and increase customer satisfaction. Read more

CX Platform: Unify customer data from various sources to gain a complete 360-degree view of your customers. Create personalized content and interactions tailored to individual preferences and drive engagement across all touchpoints. Leverage AI-powered insights to identify trends, predict customer behavior, and make data-driven decisions that optimize your CX strategies for continuous improvement. Read more

By harnessing the power of these integrated tools within Oracle Fusion CX, you can create a seamless and personalized customer journey that fosters loyalty, drives growth, and positions your business for success in the ever-evolving CX landscape.

What is Oracle Fusion CX and Why Choose It?

Oracle Fusion CX is a comprehensive suite encompassing various functions like marketing, sales, service, advertising, and content management. It provides a centralized platform to unify customer data, personalize interactions, and gain actionable insights that fuel superior CX strategies.

Why choose Oracle Fusion CX?

• Personalized Customer Experiences: Deliver personalized interactions across channels, from tailored marketing campaigns to proactive customer service, fostering deeper connections and brand loyalty.
• Unified Customer View: Gain a 360-degree view of your customers by consolidating data from various sources, empowering you to anticipate their needs and deliver relevant experiences.
• Improved Operational Efficiency: Automate repetitive tasks, streamline workflows, and empower employees with intuitive tools, increasing productivity and reducing costs.
• Real-Time Insights and Analytics: Leverage AI-powered analytics to gain deep customer understanding, identify trends, and make data-driven decisions for continuous CX improvement.
• Scalability and Flexibility: Adapt to your evolving business needs with a scalable cloud platform that seamlessly accommodates growth and changing customer expectations.

How Does Oracle Fusion CX Work?

Oracle Fusion CX operates on a secure cloud platform, facilitating accessibility, collaboration, and real-time data updates across your organization. It leverages pre-built, industry-specific applications that can be customized to cater to your unique business processes and customer personas.

Other CX cloud products offered by Oracle are:

Marketing Cloud

Oracle CX Marketing Cloud ensures that marketers deliver personalized and exceptional omni channel experiences to customers. Oracle Marketing Cloud has unique features including Automation, Cross Channel Marketing, Content Marketing, Mobile Marketing Channels, Real-time Analytics and Social Marketing. The Oracle Marketing App Cloud is the best thing since sliced bread and connects hundreds of leading apps to Oracle’s open marketing cloud platform. Enable best in class digital marketing with:

• Oracle Eloqua
• Oracle Responsys
• Oracle BlueKai
• Oracle Maxymiser
• Oracle Infinity

Service Cloud

Oracle CX Service Cloud helps differentiate brands by developing lasting and profitable relationships by unified social, web and contact center experiences. It helps in seamless customer engagements, infusing actionable insights, solving customer problems and above all delighting them. Oracle Service Cloud has attractive features including Omni-Channel Service, Self-Service, Intelligent Knowledgebase, Smart Assistants and an effective email response management system. Empower your workforce with:

• High-Volume Contact Center
• Customer service for high-value accounts
• Field Service management
• B2B and B2C Commerce platform
• Smart content and Authoring

Engagement/ Sales Cloud

The Oracle CX Engagement Cloud allows you to vividly engage and support high value accounts using its advanced and inventive sales and service capabilities. Its AI and ML driven approach makes way for interesting features like ‘Win Probability Scores’ and ‘Next Best Sales Action’ suggestions, for making informed and intuitive sales and support decisions. Oracle CX Sales Cloud offers cx solutions like:

• Adaptive Intelligence
• Sales Force Automation
• Sales Planning and Performance Management
• Partner Relationship Management
• Sell everywhere with Commerce Anywhere
• Oracle CPQ Cloud
• Oracle Subscription Cloud

Commerce Cloud

Oracle Commerce Cloud is a holistic, extensible SaaS commerce solution that supports B2C and B2B ecommerce models in a unified platform. Oracle CX Commerce Cloud offers greater agility and incremental cost savings with its extensibility and control that is required for today’s ultra-competitive digital commerce market. It has out-of-the-box connectors and integrations with other Oracle applications including

• Oracle Autonomous
• Oracle Integration Cloud (OIC),
• Oracle Marketing Cloud – Responsys,
• Oracle Loyalty Cloud
• Oracle CPQ Cloud
• Oracle Retail Order Management System
• Oracle Content and Experience Cloud