BY Assortment Planning
Creating a superior customer experience and building brand loyalty starts with the right product assortment. Assortment management combines in-depth analytics, consumer purchase preferences, assortment lifecycle planning and sizing and pre-pack optimization into a simplified workflow. The right assortment management removes the guesswork and drives higher sales and margins across all channels with localized customer insights. Discover how you can harness the power of Blue Yonder’s assortment management to delight customers with the right assortment while maximizing profitability.
Today’s consumers are the most informed, most savvy shoppers in the history of retail. These empowered shoppers expect instant gratification and product availability when, where and how they want it. Retailers address these rising expectations by localizing their assortments, which sometimes means catering to individual stores. While the promise of better product availability and higher shelf productivity is high, localizing assortments is not a straightforward process. This requires high-volume data management, advanced business analytics, increased precision and increased talents that are always “on” to develop, review and adjust the assortments.
Faced with this increased complexity and fast-changing business environments, retailers must strive to optimize performance. In turn, suppliers have the opportunity to provide a value-add, proactive advisory role to help their retail partners grow the business. However, there are some obstacles that first need to be addressed:
Manual data management and analysis drain category managers’ productivity
Disconnected tools and analytics create inaccuracies and latency
Inconsistent and unreliable performance monitoring compromise quality
Companies must evaluate their own internal capabilities in order to provide proactive and actionable insights that will drive business growth and profitability.
Assortment Management
Turn shopper insights into personalized actions
Create intelligent, store-specific assortments
Forecast sales for new items
Create insightful assortment strategies
Gain a single view of assortments
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