Salesforce Commerce Cloud
Commerce Cloud is the world's leading B2C and B2B commerce solution. Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store.
Commerce Cloud helps brands launch sooner, grow faster, and reach more customers. Leveraging the power of the cloud, our technology will help you craft innovative customer experiences that drive conversions and inspire brand loyalty. With next-generation artificial intelligence infused into the very fabric of the platform, we enable 1-to-1 personalisation without the need for data scientists. Our robust technology partner ecosystem and our team of industry experts ensure your growth from planning to launch, and beyond.
The most popular configuration includes everything you need for end-to-end, unified commerce, but it’s also available as two stand-alone product lines — Salesforce B2C Commerce and Salesforce B2B Commerce.
The aim is to enable consumers and stores to provide seamless customer service and experience whether customers are online or in stores. Commerce Cloud does so through the following intertwined principles:
Unified, omnichannel customer journey. Retailers should be able, technology-wise and policy-wise, to service customers whether they are on mobile devices, on customer websites, in stores, on social media, and so forth. Customers should be able to buy products online and return in store, file service issues on social media platforms and expect that information to be visible to a service representative in a contact center.
Customer data integration. Given the proliferation of channels generating this customer data, companies must be ready to integrate data from numerous channels and touchpoints. Data integration now also incorporates Einstein. With its predictive capabilities, Einstein can serve up shopping recommendations to an online shopper based on existing behavior-even if that shopper isn't logged in as an existing customer. Commerce Cloud can also enlist Einstein's capabilities to bring in social and multimedia-based data to help flesh out consumer profiles, preferences and, hence, to make predictions about these prospects' future behavior.
Seamless, positive customer experience. Commerce Cloud aims to aggregate this data so that consumers can have a better experience as they shop, return items, service merchandise, and so on. The ultimate goal is to provide customers with a positive, engaging customer experience.
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